CASE STUDIES
Accenture Interactive
Key Theme
Exploring the gap between Brand promise and Customer experience.
Objective
Workshopping the 3 Door concept – alongside Fjord and the Monkeys – Accenture Interactive want to optimise brand promise and customer experiences through design, experience and tech lens & start conversations.
Activation
Social launch – The 2AM Club – with a physical radio booth build & podcast teasers - interviews on brand, experience & what keeps exec minds up at 2am. Focused around brand promise v customer engagement.
Accenture Interactive also sponsored the Adobe Symposium After Party.
Accentures logo was also featured across all printed and digital collateral as a Platinum sponsor in the lead up to Adobe Symposium and on event day.
Speaker Opportunities
Two event speakers, over two sessions
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Keynote speaker - Priar Jones (Fjord)
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Panel Speakers Michael Buckley (Accenture ANZ) at panel discussion - Brand Promise