H&R Block​

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Key Theme

Grow your goals

 

Objective

To reposition H&R Block as an innovative and accessible brand who are thought leaders, in digital transformation for tax. To showcase H&R Block as the pit crew you need in your life to simplify your taxes and allow you to live with stress free financials.

 

Activation

We created an interactive program to launch H&R Block’s Grants for Growth initiative to showcase H&R’s support of grass roots industries, start-ups and entrepreneurs to help them grow their goals.

 

Our audience experienced multiple touch points, take homes and memorable engaging moments which included an interactive Grow Your Goals competition, a Tax Tips Tree that specifically targeted popular industries in the TEDxSydney database allowing for authentic and engaging conversations with H&R Specialists, and a relax zone with health and wellness workshops and skills sharing.

 

Content & Promotion

H&R attained new customer leads at the event with the Grants for Growth competition, through follow up email promotions and with face-to-face consultations with SME business owners and entrepreneurs attending TEDxSydney. Attendees created user generated content with engaging social media activations and branded hashtags for integrated H&R Block social media campaigns. Additional social video content was created with facilitated TEDxSydney speaker engagement and pushed on out on H&R Block’s social channels.

The take home tax tips showcased H&R Block as tax specialists who give meaningful and useful advice that is easy to apply to daily financial practises and acted as a physical reminder of H&R Block as a partner of TEDxSydney.