CASE STUDIES
Logitech
Key Theme
Present like never before
Objective
To position Logitech as a future-thinking, innovation focused company specialising in quality user experience and cutting edge consumer technology. To showcase Logitech’s Spotlight Presenter to the key opinion leaders at TEDxSydney.
Activation
Armed with a spotlight presentation remote, attendees had the opportunity to work with industry experts Sara O’Connor and Duncan Young to overcome their fears of Glossophobia, by enhancing their presentation skills and learning how to share their stories with confidence and a clear direct message.
Content & Promotion
Selected TEDxSydney speakers were interviewed about their experience with Glossophobia. This content was pushed out on Logitech’s channels to further amplify their partnership with TEDxSydney and spread greater awareness on their key objectives. Logitech also gave away spotlight presentation removes as part of their on day promotional activities.