Samsung Galaxy 9 

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Key Theme

Ideas of Note - Everything is Connected

 

Objective

To showcase Samsung Galaxy Note 9 as a device that empowers Australian’s on their journey of professional achievement. To increase brand awareness and positive engagement with the key opinion leaders in the TEDxSydney community.

 

Activation

2 Sold Out events were developed in collaboration with Samsung across the campaign. A TEDxSydney Pitch Night and Salon were co-created to explore content themes aligned to both Samsung and TEDxSydney.

Both events featured product integration that was developed to demonstrates the Note 9 in a seamless and authentic way this included first point of contact with registrations at both events, a people’s choice ‘hands on’ voting experience on the Note9 and a Photo Booth activation highlighting the camera and S-Pen.

Each event also incorporated a giveaway of a Note9.

 

Content & Promotion

A video content series featuring TEDxSydney Alumni Speakers was developed championing their achievements and showcasing their Day of Note. This inspiring series explored their stories and journey to achievement and authentically integrated Samsung Note9  through the campaign. This content series was shared through EDMs, hosted on our website and You Tube and amplified with sponsored Facebook posts.

5 x Long form Editorial articles were written across the campaign to further investigate the 2 events and exploring topics aligned to  our core event themes of Ideas of Note and Everything is Connected.