As for many event based brands, 2020 was a tough year for TEDxSydney, as large scale events became unfathomable in the wake of the global COVID-19 pandemic. As a result the team had to think fast and pivot quickly in order to stay alive, enter INVNT.
As a long term integrated partner of the TEDxSydney family [INVNT GROUP] was key in 2020 as for the first time ever TEDxSydney brought their flagship event – and its 2020 theme of REAL – to life in an online format for over 3,000 registered attendees on Friday, 6 November.
As the event’s official experiential agency, INVNT, part of [INVNT GROUP] supported the four main stage sessions, which were broadcast live from a studio in Sydney. As well as the main event, which as always included a stellar line-up of talks, music and film, INVNT also facilitated over 20 discovery sessions that attendees could participate in.
Remo Giuffré, Founder and Licensee, TEDxSydney said:
“Having worked together on our 2018 and 2019 events, we knew the talented and versatile [INVNT GROUP] team would be able to support us in pivoting our more than 5,000 attendee in-person TEDxSydney event to a unique and memorable online experience."
While, INVNT have always been a valued partner of TEDxSydney their ideas, technology and expertise became vital in making the 2020 event a success.